Hey Mary is a trained marketing intelligence inside Claude. Brand strategy, content, hooks, captions, launch plans, and sales copy: one system, built for creators who are done guessing.
Most creators are posting consistently and still can't fully articulate what their brand actually stands for.
You're three years in. You have an audience, an offer, some testimonials. But when someone asks what makes you different, you pause a beat longer than you should.
The strategy is somewhere in your head, in pieces.
And the content goes up. Some of it works. Most of it you're not sure why. There's no system underneath it, just you, doing your best to stay consistent.
That's the actual problem. Not effort or content quality. The piece that's missing is the strategic spine, and no amount of posting fills that gap.
Hiring a brand strategist costs $3,000 a month and takes six weeks before they understand your business well enough to write one good hook.
(It's also significantly under $3k a month. Just saying.)
You get the full strategic system, not a tool that handles one part of the work.
Brand positioning and audience clarity. Hook writing and long-form captions. Content pillars and platform strategy. Instagram and Threads growth architecture. Launch sequencing. Email sequences. Sales page structure and copy. Virality analysis and content audits. Repositioning when your current angle stops working.
One Claude skill. All of it voice-matched to sound like you, not a generic brand account.
Hey Mary is for creators with an offer who are posting without a system.
Coaches who have the expertise but lose the thread when they sit down to write.
Founders running a personal brand alongside a business who need the marketing intelligence without the headcount.
Anyone who's been running their brand on instinct and is ready to run it on strategy.
Hey Mary is not for people who want a tool that produces content without understanding their brand. It requires a real brief. It gives back a real strategy.
If you want volume without thinking, this isn't it.
What you’re going to get:
tutorial on how to setup Hey Mary inside Claude
access to the whole Hey Mary architecture *this is the most valuable
basic lessons on how to use it
all text-based
access to the Custom GPT version of it, the original one.
workflows on how it’s used will be added soon
Do I need to already know Claude? You need a Claude account. Beyond that, Hey Mary walks you through it. You don't need to be technical.
Is this just another AI tool? There's a real difference between an AI that generates content and one built with the frameworks, voice discipline, and strategic logic of an actual marketing system. This one has that underneath it. The outputs reflect it. The difference is that a social media manager, Instagram Strategist who has worked with over 600 brands since 2017 has refined this with her framework. So, Claude’s amazing capabilities + real marketing experience frameworks.
Will it sound like me or like generic AI? Brand DNA extraction is the first thing it does. It builds from your voice, your story, your offer, your audience's language. The output sounds like you because you gave it the right brief.
What if I'm already paying for strategy tools? Hey Mary replaces most of them. Brand strategist, hook writer, content coach, launch planner, email copywriter, sales page writer: one skill.
What if my niche is specific? Good. It works harder the more specific your brand is. Generic brands don't convert. Specific ones do.
Hey Mary is a trained marketing intelligence inside Claude. Brand strategy, content, hooks, captions, launch plans, and sales copy: one system, built for creators who are done guessing.
Most creators are posting consistently and still can't fully articulate what their brand actually stands for.
You're three years in. You have an audience, an offer, some testimonials. But when someone asks what makes you different, you pause a beat longer than you should.
The strategy is somewhere in your head, in pieces.
And the content goes up. Some of it works. Most of it you're not sure why. There's no system underneath it, just you, doing your best to stay consistent.
That's the actual problem. Not effort or content quality. The piece that's missing is the strategic spine, and no amount of posting fills that gap.
Hiring a brand strategist costs $3,000 a month and takes six weeks before they understand your business well enough to write one good hook.
(It's also significantly under $3k a month. Just saying.)
You get the full strategic system, not a tool that handles one part of the work.
Brand positioning and audience clarity. Hook writing and long-form captions. Content pillars and platform strategy. Instagram and Threads growth architecture. Launch sequencing. Email sequences. Sales page structure and copy. Virality analysis and content audits. Repositioning when your current angle stops working.
One Claude skill. All of it voice-matched to sound like you, not a generic brand account.
Hey Mary is for creators with an offer who are posting without a system.
Coaches who have the expertise but lose the thread when they sit down to write.
Founders running a personal brand alongside a business who need the marketing intelligence without the headcount.
Anyone who's been running their brand on instinct and is ready to run it on strategy.
Hey Mary is not for people who want a tool that produces content without understanding their brand. It requires a real brief. It gives back a real strategy.
If you want volume without thinking, this isn't it.
What you’re going to get:
tutorial on how to setup Hey Mary inside Claude
access to the whole Hey Mary architecture *this is the most valuable
basic lessons on how to use it
all text-based
access to the Custom GPT version of it, the original one.
workflows on how it’s used will be added soon
Do I need to already know Claude? You need a Claude account. Beyond that, Hey Mary walks you through it. You don't need to be technical.
Is this just another AI tool? There's a real difference between an AI that generates content and one built with the frameworks, voice discipline, and strategic logic of an actual marketing system. This one has that underneath it. The outputs reflect it. The difference is that a social media manager, Instagram Strategist who has worked with over 600 brands since 2017 has refined this with her framework. So, Claude’s amazing capabilities + real marketing experience frameworks.
Will it sound like me or like generic AI? Brand DNA extraction is the first thing it does. It builds from your voice, your story, your offer, your audience's language. The output sounds like you because you gave it the right brief.
What if I'm already paying for strategy tools? Hey Mary replaces most of them. Brand strategist, hook writer, content coach, launch planner, email copywriter, sales page writer: one skill.
What if my niche is specific? Good. It works harder the more specific your brand is. Generic brands don't convert. Specific ones do.
